Alkem Laboratories drives higher sales performance using Awarathon

Alkem Laboratories Limited is one of the largest generic and speciality Indian pharmaceutical company
Consistently ranked amongst the top ten pharmaceutical companies in India
It has a business footprint in over 40 countries with more than 21000 employees around the world and includes over 800 brands.

Challenges

Issue of biased performance revaluation done by managers
Lack of standardised sales training platform
Lack of personalized training program that will make medical executives ready for a dynamic environment

Rolled out the Awarathon platform for one of the biggest divisions of Alkem
5 unique clinical scenarios which were close to realistic situations were created for medical executives
This assessment helped in testing their knowledge about the industry and different brands that come under the company.
The Automated AI report generated by the platform allowed sales leads to get genuine performance analysis without any human biases
Dashboards with detailed analytics helped the management know exactly where the team lacked in the customer retention or new customer-building journey

Awarathon’s user-friendly platform upgraded the individual learning experience of the sales team.
With the help of unbiased AI analysis, the competency gaps were identified which resulted in improving the performance of your sales team.
Significant improvement in thorough knowledge of complex medical information
Improvement in confidence of medical executives while detailing

With the help of Awarathon's platform, Alkem Laboratories were able to improve their product learnings, industry knowledge, and market understanding.

Awarathon Awareness Initiatives Pvt. Ltd.