Improving sales readiness isn’t easy.
Unless you use AI. Then it is.
Alkem Laboratories drives higher sales performance using Awarathon
Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, Maharashtra, India that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally. They have been consistently ranked amongst the top ten pharmaceutical companies in India. Alkem Laboratories have a business footprint in over 50 countries and have over 800 brands.
Challenges
- Issue of biased performance revaluation done by managers
- Lack of personalized training program which will make marketing executives ready for a dynamic environment
Approaching the solution
Salesforce is a very crucial aspect for the success of a pharma company hence it is important to provide sales executives with an opportunity to work on improving their skills and gain confidence which will in turn help in making them efficient. A sales readiness platform like Awarathon is made for this purpose only.
An entire division of Alkem participated in an assessment where using the Awarathon’s video roleplay platform 5 unique clinical scenarios were created for marketing executives and they had to record a video of their response. This assessment helped in testing their knowledge about the industry and different brands that come under the company.
A holistic analysis of the videos was done by Awarathon’s robust AI system using different skill and knowledge parameters like voice modulation, speech clarity, body language and also technical understanding (knowledge). This helped the sales heads save time, effort and get a fair report generated for each of the respective marketing executives which was earlier not the case.
With the help of Awarathon’s platform, Alkem Laboratories were able to improve their product learnings, industry knowledge, and market understanding. Moreover, managers were able to conduct surprise assessments which helped the sales teams in knowing exactly where they lacked in the customer retention/ new customer building journey.
Difference made
- Awarathon’s user-friendly platform upgraded the individual learning experience of the sales team.
- With the help of unbiased AI analysis, the competency gaps were identified which resulted in improving the performance of your sales team.
With the help of Awarathon's platform, Alkem Laboratories were able to improve their product learnings, industry knowledge, and market understanding.
Awarathon Awareness Initiatives Pvt. Ltd.
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