Faster Onboarding and Improved Competency Through AI-Powered Training
Introduction
- MedEthix Incorporated is a Philippine-based pharmaceutical company founded in 2009
- The company innovates to develop healthcare products that meet local market needs, enhancing the health and well-being of communities in the Philippines.
Challenges
- They needed a multilingual training platform that supported Filipino and included local expressions for relevant learning.
- Difficulty in efficiently onboarding new sales reps and providing adequate training for quick effectiveness in the field.
- Sales reps lacked a platform to practice real-life conversations with doctors, highlighting the need for a secure environment where they could train without risks.
- A lack of a manager rating system that could allow supervisors to easily assess and monitor the performance of their sales representatives during training sessions.
Approaching the solution
- Awarathon’s multi-lingual feature offered support for the Filipino language and incorporated local expressions, making it easier for reps to learn
- The AI-powered practice module streamlined onboarding with interactive roleplays and gamified features, helping new sales reps become effective in the field quickly.
- It included realistic conversation simulations that allowed sales reps to practice responding to common questions and accurately handle objections from doctors.
- Awarathon featured a manager rating system that enabled supervisors to easily assess and monitor the performance of their sales representatives during training sessions, supported by reports that provided insights into each rep’s progress.
- A secure practice environment was provided, allowing sales reps to train without risks and ensuring they felt safe while learning.
Difference made
- Onboarding time for new sales reps was significantly reduced, ensuring faster integration into their roles.
- Sales reps achieved a 25% increase in product knowledge, resulting in more informed interactions with healthcare professionals.
- The manager rating system and competency reports provided valuable insights, effectively tracking the progress of sales reps and ensuring continuous improvement.
- The multilingual feature allowed sales reps to practice in their language, leading to a 2x increase in competency and improved confidence.
