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Enhancing Product Knowledge for Samsung’s In-Store Demonstrators.

Enhancing Product Knowledge for Samsung's In-Store Demonstrators.

Introduction

  • Samsung electronics is the 5th largest company globally with a brand value of $91.4 billion.
  • They have been leading the global TV market for 17 consecutive years.
  • Samsung Electronics has assembly plants and sales networks in 74 countries and employs more than 270,000 people with networks worldwide.
  • It’s known for innovative products across mobile devices, home appliances, and semiconductors. 

Challenges

  • Need to improve the pitching and client-handling skills of in-store demonstrators.
  • The language barrier is an issue as most demonstrators use local languages to pitch their products, requiring a multilingual platform.
  • With an extensive product lineup, ranging from televisions to refrigerators, maintaining product knowledge is challenging for sales representatives.
  • Requirement for a continuous practice platform to ensure regular skill enhancement and confidence building.
  • Challenges in monitoring and assessing the performance of a large, diverse sales team spread across multiple regions.

Approaching the solution

  • Awarathon’s AI roleplay solutions allow continuous practice, helping promoters hone their skills.
  • Assessments were designed to improve product knowledge, with questions on product features, comparisons with competitors, and client objections.
  • The video roleplays were customized to reflect client interactions experienced by promoters or in-store demonstrators, boosting confidence and comfort with tricky situations.
  • Awarathon’s multilingual platform allowed for scalability, ensuring reps from different regions received high-quality training and were comfortable with it.
  • The platform provided detailed feedback, enabling promoters to identify areas for improvement and work on them effectively.
  • Real-time performance tracking and analytics tools allowed managers to monitor progress and provide targeted coaching. 

Difference made

  • The platform achieved over 85% accuracy in aligning participant content with intent mapping done by the platform.
  • An impressive 88% similarity was observed between manager-assigned scores and AI-generated scores.
  • Over 90% of participants reported positive feedback on the platform’s ease of access and the readability of reports.
  • Approximately 85% of managers gave positive feedback on the platform’s ease of use and the high similarity between their and AI scores.
  • The platform maintained more than 80% accuracy in capturing regional languages spoken by participants.

Optimize sales success by aligning learning and upskilling with your goals through Awarathon.

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