Revolutionizing Sales Training and In-Clinic Effectiveness with AI-Driven Coaching
Introduction
- Sun Pharma is the world’s fourth-largest specialty generic pharmaceutical company.
- Sun Pharma operates in over 100 countries worldwide.
- Sun Pharma’s teams in South Africa, Bangladesh, Nepal, and other global markets leverage Awarathon to refine in-clinic strategies and elevate sales performance.
Challenges
- MRs faced difficulty in delivering accurate scientific knowledge about the product.
- Absence of a training system where reps could practice in a realistic environment.
- Need for a practice platform to enable continuous skill development for MRs.
- Requirement for a platform that provided personalized feedback for each MR’s performance.
- Need to speed up the onboarding process to improve each MR’s field readiness and productivity.
Approaching the solution
- AI-powered roleplay assessments to bridge gaps in product knowledge, improve accurate product delivery, and enhance product detailing.
- Customizable sales scenarios that replicated real-world environments, enhancing reps’ readiness for real-world interactions.
- Structured practice platforms facilitated continuous skill development through regular, consistent sessions.
- Personalized instant feedback module focused on individual performance and tailored training paths based on specific needs.
- Interactive modules that accelerated the onboarding process, enhancing field-readiness and boosting productivity.
Difference made
- Improved scientific knowledge by 2x leading to a boost in confidence.
- Enhanced skill development by 40% with consistent practice sessions.
- Boosted individual performance by 35% with personalized instant feedback.
- Reduced onboarding time by 25% speeding up field-readiness and productivity.
