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Season 1 Episode 3: Future of Pharma Sales Model

29 December, 2023

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About Awarathon

About the speaker

Rajendra Dhandhukia

Strategy and Leadership Coach and Former MD – Veritaz Healthcare Ltd.

Rajendra Dhandhukia is a strategy and leadership coach, business mentor and former managing director at Veritaz Healthcare Limited – Mr. Dhandhukia started his career as a Medical Representative with GSK in 1981 and has grown through the line functions while working with Cipla, DRL, Sun, RPG Life Sciences and Abbott. He held various leadership positions as President, COO, and Director during the last 15 years of his 39 years of experience in the Indian pharmaceutical Industry.

Mr. Dhandhukia is a certified Gallup coach and also got his certification for independent director from the Indian Institute of Directors in 2019. He believes in building sustainable businesses, creating lasting value for customers, and architecting brands and talent. Commitment, Versatility, and people development are Mr. Dhandhukia’s hallmarks.

About this podcast

In this brand new episode of #PitchPerfect, we are joined by Mr. Rajendra Dhandhukia, Strategy and Leadership Coach and Former MD – Veritaz Healthcare Ltd. Rajendra believes in building sustainable businesses, creating lasting value for customers, architecting brands and talent. Here’s a breakdown of what we covered in this episode:

  • Current state and the evolution of the Indian pharmaceutical industry
  • The role of sales-force effectiveness in the coming years
  • Impact of the millennial and Gen z generation on the pharma industry
  • The effect of untapped market in the rural and semi-urban areas in the Indian pharma