online sales readiness platform

Publish Date: 19th Nov, 2020
Publish By: Sagar Pradhan, Growth Marketer

Every day we trust in the technology we use right from the beginning of the day. Similarly, the sales enablement teams rely on sales-tech. And in order to assist their sales managers and representatives. So, an online sales readiness platform is the solution.

Most organizations nowadays have content management or sales coaching teams. To assist their sales department at work. The market for sales enablement solution is multiplying quickly. The number is expecting to rise by 2022. In simple terms, a sales enablement solution is adopted by many organizations. Mainly across various segments to enhance and accelerate their sales process digitally.  

If your business hasn’t yet prioritized the sales readiness tool. So, here are the two main reasons to consider a sales enablement solution for your business.

So, let us begin with the reasons to invest in an online sales readiness platform.  

1. Invest more time in Selling
2. Enhance sales productivity 
3. Bonus – Add meaning to sales interactions 

1. Invest more time in Selling

The more time the sales reps will be investing with their buyers. The higher the chances of gaining high qualified leads and a sale to happen. 

As a sales manager, you should also make sure that your reps do not put in more time and effort. To fill CRM, manage internal emails, and address the HR. These things are essential and should not be ignored. But, can be done either after working hours or in free time. So that the peak hours are utilized in core activities. 

With enablement technology, the time reps spend on this low-value, repetitive activities reducing by 20 to 25% (Source: Forrester reports). 

So, allowing them to focus more on the core activities. It includes – buyer research, domain research, prospecting new clients, Database creation, and ROI discussions. Because, other areas that directly lead to their core activities & help drive revenue.

2. Enhance sales productivity

The sales reps are now investing their time by focusing on things that matter. This approach will help them drive quality leads and enhance sales through the help of sales enablement tools.  

The sales readiness tool will prepare your sales reps to gain results faster by reducing the ramp time. Faster on-boarding helps sales reps to focus even more time on their business. Because this also leads to effective work.

A seamless ramp-up process leads to better retention rates, as well. Now that all the sales reps can meet their targets and work seamlessly. This means fewer chances of them leaving the organization and looking for other opportunities at the earliest. Also, helping organizations avoid seller turnover costs. So, these were the two reasons. As to why your organization must invest in an online sales readiness platform. 

*Bonus point* – Add meaning to sales interactions

The sales managers must ensure that your sales reps are completely ready. Basically, everything they require at each stage of the buyer journey. Because now they are spending more time in virtual Selling. And the sales reps must make sure that things are going well with them. The process, the reporting, the decisions, the tools, and just everything. An online sales readiness platform, will help them in every step. So, they are confident with the right knowledge and technology. And can apply it in any buyer journey.  

The sale readiness tool is power with AI. It means it will help the sales managers with a robust report about their sale-reps performances . The evaluation performs on several important and relevant parameters providing surety that your sales reps are now sales-ready.

>Summing it up – The bottom line< 

These were the top three reasons to invest in an online sales readiness platform. And why companies should opt for it. The sales enablement tools come with multiple benefits for organizations assisting their sales teams with everything they require. 

Do let us know what your top reasons to invest in a sales enablement platform were?

    Sign up to get news, ideas and updates delivered directly to your inbox.