perfecting the art of virtual selling

Publish date: 5th Nov, 2020
Publish By: Sagar Pradhan, Growth Marketer

An ideal way to face the challenges due to virtual selling is to put in an extra effort which is coupled with technology and content. With these two weapons, the right tech and content you can win every battle and conquer the fort. But, what it takes to begin – perfecting the art of virtual selling?
Here’s the list below.

1. Technology at your fingertips.
2. The Right Content at the Right time.
3. Ready for Virtual Selling.

Let’s start.

1. Technology at your fingertips:

To explore virtual selling effectively you have to depend on technology. This includes your buyer’s research, industry research, peer to peer networking, and recorded video to practice sales pitches and attend live meeting conferences. This should be powered with the ability to access relevant data on the go. In addition to also share best practices, subject matter notes for your sales team to excel virtually.

The right technology will provide your sales teams to perform things effectively. This include required data, make notes, share proposals with prospects, share minutes of the meeting, practice things at their convenience to improve and accelerate virtual selling through remote working smoothly.
In addition, this should be coupled with problem-solving skills, understanding your buyer and its domain properly. So, you connect better. Making the right use of technology is very crucial and should be practised until your sales team learns it completely.

2. The right content at the right time:

The right use of technology must be paired with the right content. This is because when the sales reps pitch, they should be able to pair the pain points of their buyer with the offerings they provide.
This will not only help them connect but also help to build trust. Sales reps must learn the art of just in time content creation for drafting their formal marketing plans and proposals. The sales managers should also contribute to the process of content creation because the sales reps may not know all the minute details at times.

Remember, it is a team effort & so the entire team must help each other were required to accelerate the process and get things rolling. Also, always having a backup of the content and single point of contact is also very important so that the work does not hamper in case of an emergency at one’s end and hence this part should never be neglected.

3. Ready for Virtual Selling:

Virtual selling has become the only way to overcome the current scenario and is helping businesses continue with their sales process smoothly. The sales reps have to ensure the following things. This includes build trust, convey the right message, prepare their pitches, and perform their research using virtual techniques available. If you master this you can make good sales deals online but it requires practice and self-study. Perfecting the art of virtual selling is not easy. But with the right efforts it is definitely possible. Provided you take that effort.

Every sales cycle follows some variations from the consumer buyer journey. This is from the awareness stage to the purchase one. But, the basics remain the same & holds true for virtual selling as well.
As the virtual sales process gives you the ability to track things well, you can now track performance stage-wise where needed. This can be done utilizing the best online sales practices for both your ends (the sales reps and the buyers) to effectively close the sale. You can perform live meetings and learn from your pre-recorded videos to improve better.
Share useful insights with your buyer, discuss real-time business problems online and so on. Just simply imagine how sorted your day might go where you now exactly know what to do and when.

Therefore, sales managers need to empower organizations with mobile technology. Mobile technology that is interactive enough can be monitored to provide you with a scalable result. To invest the right time and efforts on things that work and have given proven results by many businesses just like you. Prepare your team to up-skill to this new world of virtual selling. These were some handy hacks when it comes to perfecting the art of virtual selling.

So, if you are looking to transform sales capabilities online for business and drive impactful data-driven results. Then request for a free demo today.

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