Multilingual sales enablement for rural consumer finance.
Multilingual sales enablement for rural consumer finance.
Introduction
Bajaj Finserv Limited (BFL) is one of India’s leading promoters of financial services with a consolidated total income of Rs. 82,072 crore in FY23.
Bajaj Finserv serves over 100 million customers with its diversified portfolio that helps meet financial needs
Its suite of financial solutions includes savings products, consumer and commercial loan etc
Challenges
Difficulty in tracking rural team’s sales performance
Need for a sales enablement platform with multi-lingual support
Usage of sales technology in low-bandwidth rural areas
Stringent, internal documentation requirements for product certification
Approaching the solution
Tested product knowledge by conducting engaging quizzes and video-roleplay simulations and providing certifications to the team.
Ability to automate and standardize its entire product certification process.
Robust multi-lingual support for languages like Telugu, Tamil, Kannada, Gujarati, Marathi, etc. allowed management to conduct multi-lingual assessments for a diverse sales team
The platform’s AI-enabled skill and video assessments also came in handy for various hiring, and onboarding requirements, and training their hiring managers on creating highly engaged sales teams
Awarathon’s flexible customizations helped Bajaj Finance significantly reduce its ramp-up time and achieve its desired training outcomes
Difference made
Complete automation and standardization of the product certification process
Robust multi-lingual support improved the efficiency of the rural sales team
Ease of tracking sales performance of our rural team