Improving sales readiness isn’t easy.
Unless you use AI. Then it is.
The primary need was to shift the training process online to make medical representatives practice real life scenarios when conversing with doctors to increase in-clinic effectiveness. The progress reports were generated through the Awarathon platform. This helped sales managers gain better clarity on the performance of medical reps (MR) in terms of their practice & assessments.
It was challenging to design the assessment suiting the need for training, reporting and a smooth adaptation with their current LMS system. To accomplish this, Dr. Reddy’s used Awarathon’s video assessment to identify competency gaps, which led to a better sales rep and individual manager experience.
With Awarathon’s customized reports Dr. Reddy’s management was able to get a holistic overview of the entire sales rep progress chart. This allowed them to have more consistency and control over their pitch.
We liked the video-based assessment of Awarathon's platform, which we integrated with our existing LMS system. In addition, the video roleplay features offered were good enough for us to accelerate our sales capability building while saving time & effort.