Comprehensive sales readiness platform to revamp sales training
  • Glenmark is a leading global innovative pharmaceutical company headquartered in Mumbai, India.
  • It has a presence in over 80 countries with more than 15000 employees.
  • They are a leading developer and manufacturer of Active Pharmaceutical Ingredients (APIs).


  • Lack of standardized sales training 
  • Need to improve the detailing skills of medical reps
  • requirement of a platform to measure the competencies and skills of new hires
  • Difficulty in executing induction training for new candidates
  • Need to reduce the prolonged training period for individual candidates

Approaching the solution


  • Awarathon platform’s sales enablement features allowed Glenmark’s management to standardize their sales process and improve sales performance. 
  • It is flexible and provides the users with convenience and customization to use the platform for practicing, hiring onboarding, and product certification. 
  • Awarathon’s practice platform is used to elevate performance and improve the engagement of medical reps. 
  • The automated assessment process and real-time accurate feedback reports without any bias of the Awarathon platform allowed the removal of manual feedback evaluation by trainers 
  • The leadership team at Glenmark found great value in this product for the purpose of sales training and rolled out the platform for all India sales forces. 

Difference made

  • Significant reduction of training per individual due to continuous role play practice happening on Awarathon platform.
  • Improvement in employee engagement through gamification of assessments and contests
  • Re-strategized the entire sales approach through effective tracking of every manager and their team’s performance
  • Enhancement in reps’ sales pitch and confidence and improving in-clinic effectiveness
  • Region wise performance tracking for the medical sales reps through the platform’s robust reports.

It is flexible and provides the users with convenience and customization to use the platform for practicing, hiring, onboarding, and product certification.

Improving sales readiness isn’t easy.

Unless you use AI. Then it is.

Awarathon Awareness Initiatives Pvt. Ltd.

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