Improving sales readiness isn’t easy.
Unless you use AI. Then it is.
The management of Me Cure Healthcare wanted to reduce operational inefficiencies while also building on their customer service standards. The primary requirements in order to achieve these goals were a clear responsibility matrix and well-defined process for consistent handling of customer situations.
Standard Operating Procedures (SOPs) were created for each role within the organization, such that desired competencies and responsibilities are designated. Video assessments were then carried out, to roleplay customer situations, for all client-facing employees.
This led to identification and mapping of competency gaps, based on which a training calendar was drawn up.
The Awarathon platform is regularly used for periodic knowledge assessments, given the nature of the company’s business. Video assessments have been customized too based on SOPs for each role, so that individual performance can be easily monitored.
Sales training initiatives in a healthcare organization like ours are critical due to the complexity of our offering itself, mixed with regulatory and legal requirements. So the ability to train sales teams virtually and practice on these parameters using Awarathon is great.