In-clinic effectiveness platform for medical representatives.
In-clinic effectiveness platform for medical representatives.
Introduction
Sun Pharmaceutical Industries Ltd. is the fourth largest speciality generic pharmaceutical company in the world with global revenues of over US$ 4.5 billion
Supported by over 36,000 employees and more than 40 manufacturing facilities in the word
Sun Pharma provides high-quality, affordable medicines in more than 100 countries across the globe
Challenges
Difficulty in measuring the in-clinic effectiveness of sales executives
Reduce onboard time for new sales representatives
Need of a practise-oriented platform for the sales team
Getting a holistic overview of the entire sales team’s performance
Approaching the solution
Awarathon’s interactive and engaging offerings for medical executives and managers helped them to prepare, practice, and perform well in a risk-free controlled environment
Realistic in-clinic situations were set with a sufficient number of reattempts so that each participant could practice multiple times
The manual assessment feature allowed each manager to share constructive feedback with their team members
The learning and development team got to know where their sales representatives were lacking and what aspects of the sales process required improvement so they could re-strategize their sales approach
Awarathon video assessments were rolled out across multiple divisions. Right from their sales executives to the top management, everyone participated in the assessment
Awarathon received positive feedback from all the business heads at Sun Pharma. After initially leveraging the platform with just 2 divisions at the pilot stage, Sun Pharma has successfully rolled out the Awarathon for all India business verticals
Difference made
There has been a significant enhancement in the performance of new hires
Refinement in the sales pitch and boosted confidence of sales executives has resulted in improved in-clinic effectiveness
More than 80% adoption from each division
More than 90% of similarities found between managers’ feedback and real-time AI-enabled reports